About Us

We are a family run business established in 1994, and we are now on the third generation of our family involved in the business. 

  • We are based in Surrey and all our units are made locally. 
  • We are proud to be a British company with a global reach.
  • We sell our water conditioners  all over the world – from Alton to Asia, and the Shetland Isles to Sydney.

Not bad for a small family business!

We are passionate about bringing better water to anyone suffering with hard water, in a cost-effective and easy way.  We believe in excellent customer service – one of the reasons why we offer a 190 day, no quibble, money back guarantee if you are not absolutely thrilled by our water conditioners – and we are happy to help with any questions you may have about our products,  so please do get in touch. 


1. Choose the right WaterImp for your home

Choose your WaterImp based on the size of your home

2. Fit it quickly & easily yourself


3. Say goodbye to your hard water problems and save money!


What our customers say

Running for over 20 years

“Over 20 years ago my mother bought a Water Imp for herself and for me. Over the years I had reason to ring for advice which always resulted in my Imp continuing to work. Sadly today my Imp has passed away and has to be replaced by another one, I would like to say that in this throwaway world we live in that I consider this to be pretty amazing, and of course, would recommend the product.

SA, Wendover, UK

Simply amazing

“We wanted to update you on the two water conditioners. They are doing a fantastic job. They were installed around the second week in December and we didn’t tell anyone. The family noticed the change within the first week!…. Simply amazing and simple.”


I would highly recommend

“I have had my water imp now for about three weeks and from the first day it has worked great. My hand soap now suds as well. In a few short words I would recommend highly.”

GL, Cathedral City, US

Still going strong!

“Greetings from Austria! Can’t remember how long ago we bought our unit, but it’s still in use!”

Roy, Austria