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It’s a happy birthday to us and a big saving for you!

We’ve got some exciting news! We’re celebrating 25 years of bringing happy water to all our lovely customers around the world and we are offering a whopping 25% discount of all our electronic water conditioners until the end of 2019.

WaterImp Limited was set up in 1994 by Sidney O’Connor, who some of our longstanding customers will no doubt remember if they ever phoned the office (yes we do have plenty of water conditioners still going strong from back then!).

Sidney – Sid to his friends, Grampa to his family – ran the business well into his 80s and was passionate about good customer service and loved nothing more than speaking to customers on the phone. In fact, he loved talking to pretty much anyone, and always had a joke or three to share.

Late in 1994 Sid came across the idea for the original WaterImp. He immediately saw the opportunity for this small but powerful device to help households and businesses around the world. People in all parts of the world suffer from hard water and this was the way to tackle the expensive and unsightly problems.

If you live in a hard water area you know exactly what we’re talking about – unsightly marks and stains in sinks and baths, the scale in your kettle and the unseen expense of limescale build up on your appliances and in your heating system.

Traditional water softeners do a great job but are expensive to buy, and costly to the environment, plus they need a professional to fit them and have ongoing running costs. The WaterImp range offers a cost-effective solution that you can fit yourself and is within the reach of many more people and businesses.

Sid was proud of his WaterImp range and the double guarantee that meant his customers could buy in complete confidence. Not only is every WaterImp guaranteed for 5 years, but there’s also a 6-month money-back guarantee if it doesn’t work for you. We’re proud as the second and third generations in the business, to continue to offer that double guarantee, although we rarely have any customers come back on either!

We continue to be a family run business with our amazing customers at the heart of everything we do. And we genuinely do a happy dance every time an order comes through!

To benefit from our birthday celebrations, enter code HAPPY25 to get 25% off any of our electronic water conditioners.

Lovely clean bathroom that is free of limescale

The benefits of using the alternative to water softeners

There are many benefits to our WaterImp Electronic Water Conditioners from savings to low running costs to an eco-friendly way to remove limescale from your home.

Lovely clean bathroom that is free of limescale

Low running costs

Running costs are just £5 a year. Make a small investment todayprices start from £95 – and say goodbye to limescale and your hard water problems for good.

No maintenance

Our WaterImp Electronic Water Conditioner rangewill tackle your hard water problems without the need for salt or any other maintenance.

No separate drinking tap needed

Unlike traditional salt-based water softeners, fitting our WaterImp Electronic Water Conditioner, means you won’t need a separate drinking tap and you’ll have ‘happy water” that doesn’t leave limescale deposits all over your home.  The added bonus is you still get all the minerals in your water and all the health benefits that come with them.

Reduces cleaning time & costs

No need to buy all those expensive limescale removal and cleaning products, which means less cost to you and no fewer chemicals in your home!


Whether you are considering a water softener or using traditional limescale removing cleaning products, the environmental impacts are well documented. Our WaterImp Electronic Water Conditioner range offers the chance to easily remove and clean the limescale in your home whilst having a minimal impact on the environment. Plus our WaterImps have been known to last 20+ years so it really is a sound eco-friendly choice.

Find out more here and select the right WaterImp for your home or business.

Our range of water softener alternatives to tackle limescale

Welcome to WaterImp – the home of electronic water conditioners!

Here at WaterImp HQ we are very excited to welcome you to our new super-duper website! Ta-dah!

And not only have we got a new website, and new branding, but we’ve also got our new updated range of WaterImp water conditioners, AND we have some exciting new products joining the line up!

New updated range of WaterImp electronic water conditioners

We pride ourselves on providing you with the best possible products to tackle your hard water problems and be THE alternative to water softeners.  So we’ve been busy updating our range to ensure they are even more effective than when they were tested by the University of Bath.

Our family of WaterImps now looks like this:

Our range of water softener alternatives to tackle limescale

If you’re tired of the limescale build up round your taps and limescale deposits on your sinks and glassware, as well as worried about what all that limescale will be doing to your appliances and your boiler (and your energy bill) then now is the time to try out a WaterImp.  They are super easy to fit (no plumber required), no maintenance needed (fit and forget) and the running costs are minimal. No need for a traditional salt-based water conditioner, or for any more expensive limescale removing cleaning products – our small but powerful WaterImps will rid your whole house of limescale.  If you want to find out more about how they work, find out more here.

And it’s now even easier to work out which of our electronic water conditioners you need to tackle the limescale and hard water problems in your home or business, with our handy little guide:  

Our range of waterimp conditioners will tackle limescale without the need for limescale cleaners or water softeners.

And if you’re not sure which one is right for you, drop us a line or give us a call and we will be happy to help.

We offer an amazing double guarantee: try any WaterImp for 190 days and if it doesn’t work for you (in some rare cases some people find it doesn’t work for them), send it back to us and we will provide a full refund, plus all our units come with a five year guarantee.

So give a WaterImp a home today, and get rid of your hard water problems straight away.

New Products! Shower Filters!

We’re going to be adding some exciting new products to complement our lovely WaterImp water conditioners and we’re starting with shower filters.  These fit easily on to your shower and help reduce the levels of chlorine and heavy metals in your water.  This means an even cleaner and more refreshing shower and no more swimming-pool-smell after you’ve showered.  A bargain at only £21, they are the perfect addition to your bathroom.

We hope you like our new products and website – we’d love to hear what you think so do get in touch!

1. Choose the right WaterImp for your home

Choose your WaterImp based on the size of your home

2. Fit it quickly & easily yourself


3. Say goodbye to your hard water problems and save money!


What our customers say

Still going strong!

“Greetings from Austria! Can’t remember how long ago we bought our unit, but it’s still in use!”

Roy, Austria

I would highly recommend

“I have had my water imp now for about three weeks and from the first day it has worked great. My hand soap now suds as well. In a few short words I would recommend highly.”

GL, Cathedral City, US

Running for over 20 years

“Over 20 years ago my mother bought a Water Imp for herself and for me. Over the years I had reason to ring for advice which always resulted in my Imp continuing to work. Sadly today my Imp has passed away and has to be replaced by another one, I would like to say that in this throwaway world we live in that I consider this to be pretty amazing, and of course, would recommend the product.

SA, Wendover, UK

Simply amazing

“We wanted to update you on the two water conditioners. They are doing a fantastic job. They were installed around the second week in December and we didn’t tell anyone. The family noticed the change within the first week!…. Simply amazing and simple.”