Meet the WaterImp Electronic Water Conditioner

Electronic water conditionerThis home superhero is THE solution to your hard water and limescale problems and THE cost-effective alternative to water softeners.

Hard water isn’t bad but it is a pain!

Hard water isn’t bad for us. Studies suggest it might even be good for us due to the high levels of minerals. But it does cause problems and cost you money.

All those lovely minerals have a tendency to stick to each other.  They collect in your pipes, appliances, on your draining board, in your kettle etc. You’ll recognise this as limescale.

Our WaterImp Electronic Water Conditioner range is the answer to removing the limescale from your home. And with none of the cost, the faff or the environmental impacts of traditional water softeners or limescale cleaners.

Limescale costs you money

limescale pipe Limescale coats the heating elements in your appliances and costs you money. Before you can even heat the water in your dishwasher, boiler or washing machine, you have to heat the limescale. And limescale is a great insulator…

Do you know how much scale is on the heating element of your appliances?

Research by the University of Plymouth found the following:

  • a boiler with no scale took 2 hours to supply the hot water required for the average home
  • a boiler with just 5mm of scale took over 2x as long at more than 4 hours.
  • a boiler with 10mm of scale took four times as long at 8 hours

All that extra heating adds up on your heating bill…

If you want to start saving money today, check out our range of WaterImp Electronic Water Conditioners.

How does our WaterImp Electronic Water Conditioner solve your limescale problems?

It creates a strong electromagnetic field which changes the way the limescale compounds form in your water. Instead of creating large crystals which stick to every surface, they form small crystals which flow on through the water

This means no more limescale – the unsightly stains you have to clean from your sinks, taps and kettles, and the deposits you can’t see in your heating system and appliances that cause inefficiency and costly repairs!

How do we know it works?

Our WaterImps are tried and tested! Bath University conducted tests on our WaterImp Original to evaluate the reduction in the level of scale formation within a domestic hot water heating system.

The difference is clear – after only 30 days a significant amount of scale had formed in the system without the WaterImp Original, whereas the system with the WaterImp Original fitted looked the same as it did at the start of the trial. Read more here.

non limescale pipe

With the WaterImp fitted

scaled pipe

With no WaterImp fitted

Recent research also shows that the electromagnetic treatment of water can reduce calcium carbonate scale formation by up to 80%.

Benefits of using the alternative to water softeners

There are many benefits to installing our Electronic Water Conditioners in your home:

A clean sink free of limescale.

  • Less time spent cleaning
  • Less money on cleaning products
  • Money saved on energy bills
  • Added protection for your heating system and appliances
  • No salt refills or maintenance
  • Nicer tasting tea and coffee…

What our customers say

"Over 20 years ago my mother bought a Water Imp for herself and for me. Over the years I had reason to ring for advice which always resulted in my Imp continuing to work. Sadly today my Imp has passed away and has to be replaced by another one, I would like to say that in this throw away world we live in that I consider this to be pretty amazing, and of course would recomend the product.
Hopefully my new Imp will be as successful!!"
SA Wendover, UK


"I have had my water imp now for about three weeks and from the first day it has worked great. My hand soap now suds as well. In a few short words I would recommend highly."
GL, Cathedral City, CA, USA


"We wanted to update you on the two water conditioners. They are doing a fantastic job. They were installed around the second week in December and we didn't tell anyone. The family noticed the change within the first week!.... Simply amazing and simple."
BS, USA